Local Color is a podcast created/hosted by Jason V. The show takes its name from the term "local color", which refers to the "distinctive characteristics or peculiarities of a place in literature, drama, or as observed in reality." The weekly program "talks with culture creators in Charm City who are changing the narrative about Baltimore and the people that live here". The program also takes the name and definition of the phrase literally as Jason's goal is to also shine a light on local Baltimore based people of color doing work he feels is beneficial to the community.
In the vein of other successful podcast typographic treatments, the desire of Jason's was to have a simple mark designed for his podcast. The mark's design solution is a simple combination of wordmark and symbol that fits the purpose of the program (holding a magnifying glass up to Baltimore's local color for the audience to see via earbud, earphone, audio speaker).
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