NEW WORK FROM THE FOUNDRY! RESEARCH ASSOCIATES FOUNDATION LOGOTYPE REDESIGN

New corp. identity design work from the Foundry! Corporate identity redesign for Research Associates Foundation.

Research Associates Foundation is an organization based in Baltimore, MD which is committed to promoting progressive activism in the city by awarding "small grants to support the projects of local progressives." The foundation originally wanted a mark created that reflected its dedication to fighting for societal equality in its design. Their prior logotype (seen below) did not give any clue to the organization's social justice focus. 

Always searching for a simple and elegant solution to the design problem at hand, we decided upon incorporating the one universal symbol of equality that is most recognizable, the = sign. For the RAF logotype redesign the = sign as a sign element fit perfectly as the two horizontal stems of the letter F and articulates plainly and clearly that the foundation's business is equality.

NEW WORK FROM THE FOUNDRY: EXECUTIVE PRODUCING BEYOND STEREOTYPES: HOW BLACK AND BROWN YOUNG MEN SEE THEMSELVES)

Wrapping up the "Beyond Stereotypes: How Black and Brown Young Men See Themselves"

NEW WORK FROM THE FOUNDRY! KISSES CLOTHING LOGOTYPE DESIGN

New corp. identity design work from the Foundry! Logo for new women's clothing company, KISSES. Love the name!

"Its been such a pleasure and honor to work with Darius Wilmore and his SuperFly! Foundry. He was able to answer all of my questions and the the logo he designed for me was flawless to say the least. I would highly recommend him to anyone that is looking for quality work."

--Kory-Ashley Pogue Founder, Kisses Clothing  ABOUT THE PROJECT:

KISSES Clothing is a new clothing and accessories line (including socks, skirts, dresses, scarves, ball caps and more) based out of Montgomery, AL. The new line's target market is urban and middle class American women from the age of 18 to 35. The company's challenge was getting a mark designed that could be "recognized as sexy, bold, original, enticing, confident, youthful and mature, classy, and with a twist of innovative style" and representing women in transition--sexy but classy with an urban twist", according to its founder. 

The company originally wanted a mark created that incorporated lips and lipstick in its design. Lips being the usual go to imaging for all things related to kissing this was understandable. However, we saw a simple and elegant solution to the their design problem almost from the start of discovery project phase. A simple horizontal flip of the second "S" letter, forcing the two S's to kiss each other forms a heart in the negative space.