New corp. identity design work from the Foundry! Corporate identity redesign for Research Associates Foundation.
Research Associates Foundation is an organization based in Baltimore, MD which is committed to promoting progressive activism in the city by awarding "small grants to support the projects of local progressives." The foundation originally wanted a mark created that reflected its dedication to fighting for societal equality in its design. Their prior logotype (seen below) did not give any clue to the organization's social justice focus.
Always searching for a simple and elegant solution to the design problem at hand, we decided upon incorporating the one universal symbol of equality that is most recognizable, the = sign. For the RAF logotype redesign the = sign as a sign element fit perfectly as the two horizontal stems of the letter F and articulates plainly and clearly that the foundation's business is equality.
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