New corp. identity design work from the Foundry! Logo for new women's clothing company, KISSES. Love the name!
"Its been such a pleasure and honor to work with Darius Wilmore and his SuperFly! Foundry. He was able to answer all of my questions and the the logo he designed for me was flawless to say the least. I would highly recommend him to anyone that is looking for quality work."
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KISSES Clothing is a new clothing and accessories line (including socks, skirts, dresses, scarves, ball caps and more) based out of Montgomery, AL. The new line's target market is urban and middle class American women from the age of 18 to 35. The company's challenge was getting a mark designed that could be "recognized as sexy, bold, original, enticing, confident, youthful and mature, classy, and with a twist of innovative style" and representing women in transition--sexy but classy with an urban twist", according to its founder.
The company originally wanted a mark created that incorporated lips and lipstick in its design. Lips being the usual go to imaging for all things related to kissing this was understandable. However, we saw a simple and elegant solution to the their design problem almost from the start of discovery project phase. A simple horizontal flip of the second "S" letter, forcing the two S's to kiss each other forms a heart in the negative space.
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